Music Marketing Money

All posts by Carlos Diaz

BLOG-WeeklyDispatch-Nov23

Weekly Dispatch | November 23, 2015

TOP NEWS THIS WEEK: Nescafé Rolls Out 360° Music Video, Honda Finds Marketing Rhythm, and more... PREVIEW: Coffee brand Nescafé has launched a 360-degree music video – reportedly the first to be published on Facebook... [...]

November 23, 2015 Featured, Weekly Dispatch
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Weekly Dispatch | November 16, 2015

TOP NEWS THIS WEEK: Uber's #UberBigBreak, plus Music Execs Praise Brand Partnerships, and more... PREVIEW: Aside from revolutionizing transportation, ride-sharing service Uber has played an increasingly active role in music... [...]

November 16, 2015 Featured, Weekly Dispatch
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Weekly Dispatch | November 9, 2015

TOP NEWS THIS WEEK: Uber, Bose Win Affluent Millennials PLUS Adele's Marketing Machine... PREVIEW: Millennial affluence is a growing focus among some of the top brands and marketers today. As millennials are quickly becoming the... [...]

November 9, 2015 Featured, Weekly Dispatch
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Weekly Dispatch | November 2, 2015

TOP NEWS THIS WEEK: Samsung's $25M Deal, Why Drake Missed No. 1 Spot, and more... PREVIEW: The Rihanna deal follows seven months of talks and is the biggest music-marketing tie-up in recent memory. [...]

November 2, 2015 Featured, Weekly Dispatch
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Weekly Dispatch | October 26, 2015

TOP NEWS THIS WEEK: Smirnoff Releases Music Video, YouTube Launches Ad-Free Service, and more... PREVIEW: Smirnoff's new #WhatWeBring campaign is more than a single music track... [...]

October 26, 2015 Featured, Weekly Dispatch
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Weekly Dispatch | October 19, 2015

TOP NEWS THIS WEEK: Who Gets Most Emotional w/ Video Ads? PLUS 9 Most Effective Brand Campaigns... PREVIEW: Earlier this month, Unruly released some surprising research that found... [...]

October 19, 2015 Featured, Weekly Dispatch
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Weekly Dispatch | October 12, 2015

TOP NEWS THIS WEEK: Facebook vs TV: Who's Really Winning Millennials? Plus more news... PREVIEW: Nielsen Research shows Facebook now edges TV in reaching Millennials and Hispanics [...]

October 12, 2015 Featured, Weekly Dispatch
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Weekly Dispatch | October 5, 2015

TOP NEWS THIS WEEK: MasterCard Taps into 9 passion points for Marketing, Pandora & Spotify target Millennials, and more! PREVIEW: MasterCard is on a mission to transform its image from payments company to lifestyle brand. To its global chief marketing [...]

October 5, 2015 Featured, Weekly Dispatch
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Weekly Dispatch | September 28, 2015

TOP NEWS THIS WEEK: Music as Marketing: Honda, Uber, and Bond. James Bond. PREVIEW: James Bond himself is a franchise, a brand; and where you see a James Bond endorsed product, you’ll hear the characteristic ‘jazzy’ chords, surfer guitar [...]

September 28, 2015 Featured, Weekly Dispatch
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Weekly Dispatch | September 21, 2015

TOP NEWS THIS WEEK: 2015 Nielsen Insights--Why Music Matters to Marketers...plus more news! PREVIEW: In looking at the report data, 75% of Americans listen to music online in a typical week, up nearly 12% from last year. And online [...]

September 21, 2015 Featured, Weekly Dispatch