Music Marketing Money

All posts by Carlos Diaz

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Weekly Dispatch | September 14, 2015

TOP NEWS THIS WEEK: Uber, Levi's, and Budweiser invest in music, plus more of this week's news. PREVIEW: No one has the market cornered on music sponsorships -- but there is a new leader: Anheuser-Busch InBev. The brewer surpassed Coca-Cola [...]

September 14, 2015 Featured, Weekly Dispatch
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Weekly Dispatch | September 8, 2015

TOP NEWS THIS WEEK: Must-Haves for Marketing to Teens, Facebook Pushes Music Videos, and more...MTV believes that, in order to reach teens effectively, you must “immerse yourself in their reality: in their music, in their art, in the things that [...]

September 8, 2015 Featured, Weekly Dispatch
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Weekly Dispatch | August 31, 2015

TOP NEWS THIS WEEK: Hulu's New Ad Exchange + 5 Best Music-Brand Partnerships, and more...This fall the streaming video service, which is owned by NBC Universal, Fox and Walt Disney Co., will open a private ad exchange powered by Facebook [...]

August 31, 2015 Featured, Weekly Dispatch
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Weekly Dispatch | August 24, 2015

TOP NEWS THIS WEEK: Lessons brands could learn from Coke Studio, Spotify gets all up in our business, and more... What did Coke Studio do that MTV, Channel V and all these other music channels didn’t so many years ago? [...]

August 24, 2015 Weekly Dispatch
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Weekly Dispatch | August 17, 2015

TOP NEWS THIS WEEK: How "Straight Outta Compton" Went Viral + Latest from Apple vs. Spotify, and more...From that popular meme to skywriting overhead, Universal Pictures, Interscope and Beats by Dre all had a hand in making 'Compton' come alive [...]

August 17, 2015 Weekly Dispatch
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Weekly Dispatch | August 10, 2015

Big digital players released second-quarter earnings numbers last week, and many other enticing interactive statistics came to the forefront. Here are the eight most interesting, data-driven developments [...]

August 10, 2015 Weekly Dispatch
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Weekly Dispatch | August 3, 2015

TOP NEWS THIS WEEK: On the heels of a new offering for advertisers—uninterrupted sponsored listening—Pandora Media today breaks what it considers its biggest, boldest consumer brand campaign in its nearly 10 years of existence. Highlighting the Music Genome Project—the many [...]

August 3, 2015 Weekly Dispatch
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Weekly Dispatch | July 27, 2015

4 New Rules for Multicultural Marketing: CMO & EVP Brands at Moët Hennessy USA Jon Potter says that in order to effectively market to Latino consumers, "brands need to develop strategies that integrate them into part of brand." [...]

July 27, 2015 Weekly Dispatch
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Weekly Dispatch | July 20, 2015

WEEKLY DISPATCH, July 20, 2015: This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY Does The Reddit Revolt Foretell [...]

July 20, 2015 Weekly Dispatch
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Weekly Dispatch | July 13, 2015

Facebook has its sights set on YouTube once again as it seeks to grab a slice of the music video business, The New York Times reports, citing people familiar with the talks. The social media giant has reportedly been in [...]

July 13, 2015 Weekly Dispatch