Music Marketing Money

All posts by Carlos Diaz

weekly-dispatch

Weekly Dispatch December 1st, 2014

This is a weekly digest of the top news at the intersection of the music industry, brand marketing and commerce courtesy of Carlos Diaz at Music Audience Exchange. See more or subscribe at musicmarketingmoney.com.   Featured Fixing radio: “I’ve written at some length about [...]

December 1, 2014 Weekly Dispatch
weekly-dispatch

Weekly Dispatch November 24th, 2014

This is a weekly digest of the top news at the intersection of the music industry, brand marketing and commerce courtesy of Carlos Diaz  at Music Audience Exchange. See more or subscribe at musicmarketingmoney.com. Featured Payola Laws & the Greatest Music [...]

November 24, 2014 Weekly Dispatch
weekly-dispatch-17

Weekly Dispatch November 17th, 2014

This is a weekly digest of the top news at the intersection of the music industry, brand marketing and commerce courtesy of Carlos Diaz, VP Operations at Music Audience Exchange.  Featured “This article Music Times that expands upon a study [...]

November 17, 2014 Weekly Dispatch
weekly-dispatch-nov-10

Weekly Dispatch November 10th, 2014

This is a weekly digest of the top news at the intersection of the music industry, brand marketing and commerce courtesy of Carlos Diaz at Music Audience Exchange. Featured “Why Taylor Swift Really Dropped Spotify” – “Some are hailing Taylor Swift [...]

November 9, 2014 Weekly Dispatch
music-sponsorship

Music Sponsorship is on the Rise

The music industry is no doubt in a transition.  Since 1999 recorded music sales have seen a drop of 50% while live events and tickets sales have grown 40%.  In 2012 concerts represented $4.3 of the $7 billion dollars in [...]

October 30, 2014 Brand Marketing & Music, Music Industry
streaming-music

Artists Need More Channels Than Just Streaming to make a Living…

Determining what an artist makes on the streaming service Spotify is not an easy equation.  According to a recent report by Spotify & explained  by ARS Technica artist pay is determined by Spotify monthly revenue, artist streams vs total streams, [...]

October 29, 2014 For Artists, Music Industry
pepsi-pulse

Pepsi Establishing Its Own Distinctive Voice

According to Javier Farhan, Head of Music for Pepsi  “as brand managers we need to be more ‘brand makers’,” he mentioned. Pepsi knows it needs to own the content and story that’s told about their brand. A great example of [...]

October 29, 2014 Brand Marketing & Music
rdio

Awesome Music Marketing Breakthrough for Jimi Hendrix Biopic

The Jimi Hendrix film could be the future of film soundtracks.  David Hazan & XLrator Media have teamed up with streaming service Rdio to create a music experience that hits moviegoers before and after the film.  Bloggers were selected across [...]

October 28, 2014 Music Industry, Music Technology
pandora

The Retention of Listeners is Critical to Pandora and Other Streaming Services

Pandora has recently launched a branding campaign for its thumbs up/ thumbs down ratings feature. In addition Google is now making suggestions in its streaming service & listeners can request playlists for specific activities like mowing the lawn. Due to [...]

October 28, 2014 Music Technology