Music Marketing Money

All posts by JohnM

4 South Carolina Artists

INTERVIEW: Meet 4 “Red Hot and Rising” Artists

In our latest sessions from “The Exchange” artist interview series, we sat down with 4 artists from South Carolina who are turning up the heat in their home state: Elise Testone, Atlas Road Crew, The Movement, and Ricky Young are [...]

May 10, 2015 Artist Interview, Featured, For Artists

Social Conversion: The “Warm and Fuzzy” of Ad-Tech

We all know marketing clients demand performance metrics: CTRs, time on site, impressions, etc. But have you ever watched your client’s face light up when you show him or her some warm and fuzzy social media engagement? Performance stats might [...]

May 3, 2015 Brand Marketing & Music, Featured, Social Media

Music, Music (and Apple) Everywhere

Ever since the launch of iTunes back in 2001, Apple has been a changer of the norm. Go forward a few years to 2007 and the release of the first iPhone, and suddenly we couldn’t breathe without Cupertino. As a [...]

April 16, 2015 Featured, Millennials, Music Technology

Authenticity is Key in Brand-Artist Partnerships

The foundation of any successful brand-artist partnership is authenticity. Without it, messages come across as phony and fall flat, and the critical millennial consumer tunes out (or worse). Artists have historically viewed brand partnerships with a skeptical eye, but as [...]

April 5, 2015 Brand Marketing & Music, Featured, Music Industry

Sonic Gems: The Cookers – Time and Again

Like something out of a classic mid-1960s session for Blue Note Records, The Cookers are hard bop masters for the 21st century. Sporting a two-trumpet, two-sax frontline, the all-veteran septet features Billy Harper and Donald Harrison on saxes and Eddie [...]

April 2, 2015 Music Reviews

Weekly Dispatch March 30, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing and commerce compiled by Carlos Diaz & Music Audience Exchange. See more or subscribe at   FEATURED The Exchange” Interview Series [...]

March 30, 2015 Weekly Dispatch

Sonic Gems: The Killers – Sam’s Town

Not too long ago in this column I talked about second albums by emerging bands and how those second albums often determine if a band’s first album is a mere fluke or if the band is going to be around [...]

March 27, 2015 Music Reviews

“The Exchange” Interview Series by Music Audience Exchange Now on Soundcloud

As part of an ongoing effort to keep a finger on the pulse of artists and artist-brand partnerships, Music Audience Exchange has launched “The Exchange” series of artist interviews. Tune in regularly to The Exchange collection on SoundCloud to hear [...]

March 25, 2015 Artist Interview, Featured, For Artists

The Exchange: Track 3 – Katie Armiger

Houston-raised, Nashville-based country artist Katie Armiger talks with The Exchange about playing the Grand Ole Opry, the challenges of being a female artist in Nashville and her love for brands like Lush. [...]

March 23, 2015 Artist Interview

Sonic Gems: Pete Townshend & Ronnie Lane – Rough Mix

Pete Townshend, Ronnie Lane, Eric Clapton, Charlie Watts and John Entwistle, among others, created this eclectic album that, sadly, many listeners have never even heard of. 1977’s “Rough Mix” was only the second project outside The Who that Townshend produced [...]

March 19, 2015 Music Reviews