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BLOG-HowWePairBrands

Tech + Human: How We Match Brands With Music Artists

As Artist Relations Manager at Music Audience Exchange (MAX), my job involves the process of selecting artists for brand/artist partnerships – which includes everything from analyzing the brand’s needs, to interviewing artists, to executing artist contracts, to just generally being [...]

June 8, 2015 Brand Marketing & Music, Featured, For Artists, Social Media
3QuestionsBlog

For Artists: 3 Questions to Ask Yourself When a Brand Wants to Work With You

As an artist, you may at some point be approached by a brand that wants to partner with you – and not in the traditional “I’ll give you money to sing in front of a banner with my logo on [...]

May 18, 2015 Brand Marketing & Music, For Artists
4 South Carolina Artists

INTERVIEW: Meet 4 “Red Hot and Rising” Artists

In our latest sessions from “The Exchange” artist interview series, we sat down with 4 artists from South Carolina who are turning up the heat in their home state: Elise Testone, Atlas Road Crew, The Movement, and Ricky Young are [...]

May 10, 2015 Artist Interview, Featured, For Artists
weekly-dispatch-4

Weekly Dispatch | May 4, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY: Social Conversion: The “Warm and Fuzzy” of Ad-Tech We all [...]

May 5, 2015 Brand Marketing & Music, For Artists, Millennials, Music Industry, Music Technology, Weekly Dispatch
outer-vibe

“The Exchange” Interview Series by Music Audience Exchange Now on Soundcloud

As part of an ongoing effort to keep a finger on the pulse of artists and artist-brand partnerships, Music Audience Exchange has launched “The Exchange” series of artist interviews. Tune in regularly to The Exchange collection on SoundCloud to hear [...]

March 25, 2015 Artist Interview, Featured, For Artists
exchange-track-2

The Exchange: Track 2 – The Outer Vibe

The Outer Vibe captures a “Big America” energy that is larger than a 1960s Detroit assembly line. Their sound is a collage of the motor city’s passion and power, the upbeat, good feelings of the West coast, and a cinematic southwestern [...]

March 16, 2015 Artist Interview, For Artists
exchange-track-1

The Exchange: Track 1 – Luke Wade

Singer/songwriter Luke Wade is a small-town Texas native backed by his band, No Civilians.  Luke sat down with Music Audience Exchange to talk about challenges, accomplishments and his thoughts on brands like Dr Pepper, Gibson and Apple. [...]

March 13, 2015 Artist Interview, For Artists
mcdonals-and-ex-cops

McDonald’s + Ex Cops: A Lesson In Brand/Artist Matchmaking

The recent dust up between McDonald’s and the band Ex Cops highlights a tension that exists between some artists and brands and shows the importance of a true value exchange. I won’t chronicle the whole episode, but essentially, Ex Cops [...]

March 11, 2015 Brand Marketing & Music, Featured, For Artists, Music Industry
mtn-dew-open-call

Mountain Dew and SoundCloud’s “Green Label Sound: Open Call”

A recent article in Forbes got me thinking about Mountain Dew’s unique place in marketing history and how it arrived at its latest effort: “Green Label Sound: Open Call.” Everyone knows Mountain Dew. Baby Boomers, Gen X’ers and Millennials are [...]

March 4, 2015 Brand Marketing & Music, Featured, For Artists
the-who-sell-out

From Selling Out to Breaking Out: The Evolution of Artist/Brand Partnerships

From Advertising Age’s excellent series of articles to Gawker’s view that “…the current young generation is being sold wholesale the idea that music and advertising go hand in hand,” to a recent report at Next Big Sound, the consensus is [...]

February 25, 2015 Brand Marketing & Music, Featured, For Artists, Music Industry