Music Marketing Money

Browsing the "Music Industry" Category

Reddit_Revolt

Does The Reddit Revolt Foretell A Similar Uprising For The Music Business?

What if musicians – tired of having their music used to grow subscriber numbers for streaming services – pulled their music from these services? The Reddit revolt may be a harbinger of things to come for the music business. I’ve [...]

July 20, 2015 Featured, Music Industry
Swift_Header2

Can Taylor Swift Disinfect The Music Business?

With her recent post, Taylor Swift changed Apple‘s policy of not paying artists during a customer’s three-month trial period. However, Ms. Swift’s post may do much more than that. By shining the brightest ray of sunlight yet upon the infected [...]

June 26, 2015 Featured, Music Industry
BLOG-TaylorSwift-AppleLetter

The Real Message in Taylor Swift’s Open Letter to Apple Music: “Be More Like Me”

Taylor Swift is a class act. This is most recently evidenced via her very carefully-worded open letter to Apple regarding “holding back” her newest album from Apple’s imminent music streaming service. Ms. Swift finds Apple’s decision to not pay [...]

June 21, 2015 Featured, Music Industry, Music Technology
BLOG-AppleMusicTOP10

All Things Apple Music: Top 10 Stories

Without question, the biggest news in music last week was the announcement of Apple Music, the latest in a string of streaming platforms vying for the top spot in music lovers’ hearts (and wallets). With the slew of news stories and [...]

June 15, 2015 Featured, Music Industry
BLOG-BitCoin

Bitcoin Can’t Save The Music Industry

This article was originally published on Forbes. Here’s a strawman that I believe fairly strongly: Bitcoin can’t save the music industry because, the music industry will resist the transparency it might bring. My recent post – The Bitcoin Blockchain Just Might [...]

May 25, 2015 Featured, Music Industry
weekly-dispatch-4

Weekly Dispatch | May 4, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY: Social Conversion: The “Warm and Fuzzy” of Ad-Tech We all [...]

May 5, 2015 Brand Marketing & Music, For Artists, Millennials, Music Industry, Music Technology, Weekly Dispatch
Blog_Tidal_IMAGE

Tidal: Free Market Forces Bring Tough Times

Regarding Tidal’s business model, what troubles me is the lack of regard the service has shown for the free market. Don’t get me wrong, the music industry is a case study in government interventions: for example, music licenses are not [...]

April 26, 2015 Featured, Music Industry, Music Technology
authenticity

Authenticity is Key in Brand-Artist Partnerships

The foundation of any successful brand-artist partnership is authenticity. Without it, messages come across as phony and fall flat, and the critical millennial consumer tunes out (or worse). Artists have historically viewed brand partnerships with a skeptical eye, but as [...]

April 5, 2015 Brand Marketing & Music, Featured, Music Industry
mcdonals-and-ex-cops

McDonald’s + Ex Cops: A Lesson In Brand/Artist Matchmaking

The recent dust up between McDonald’s and the band Ex Cops highlights a tension that exists between some artists and brands and shows the importance of a true value exchange. I won’t chronicle the whole episode, but essentially, Ex Cops [...]

March 11, 2015 Brand Marketing & Music, Featured, For Artists, Music Industry
the-who-sell-out

From Selling Out to Breaking Out: The Evolution of Artist/Brand Partnerships

From Advertising Age’s excellent series of articles to Gawker’s view that “…the current young generation is being sold wholesale the idea that music and advertising go hand in hand,” to a recent report at Next Big Sound, the consensus is [...]

February 25, 2015 Brand Marketing & Music, Featured, For Artists, Music Industry