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Browsing the "Music Technology" Category


The Real Message in Taylor Swift’s Open Letter to Apple Music: “Be More Like Me”

Taylor Swift is a class act. This is most recently evidenced via her very carefully-worded open letter to Apple regarding “holding back” her newest album from Apple’s imminent music streaming service. Ms. Swift finds Apple’s decision to not pay [...]

June 21, 2015 Featured, Music Industry, Music Technology

Weekly Dispatch | June 8, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY Tech + Human: How We Match Brands With Music Artists [...]

June 8, 2015 Music Technology

Information Symmetry: Uber, Airbnb, and the Music Industry

There’s a passage from a March 15 TechCrunch post that recently went viral. You may have seen it –it reads: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, [...]

June 1, 2015 Music Technology

Weekly Dispatch | May 4, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY: Social Conversion: The “Warm and Fuzzy” of Ad-Tech We all [...]

May 5, 2015 Brand Marketing & Music, For Artists, Millennials, Music Industry, Music Technology, Weekly Dispatch

Tidal: Free Market Forces Bring Tough Times

Regarding Tidal’s business model, what troubles me is the lack of regard the service has shown for the free market. Don’t get me wrong, the music industry is a case study in government interventions: for example, music licenses are not [...]

April 26, 2015 Featured, Music Industry, Music Technology

Music, Music (and Apple) Everywhere

Ever since the launch of iTunes back in 2001, Apple has been a changer of the norm. Go forward a few years to 2007 and the release of the first iPhone, and suddenly we couldn’t breathe without Cupertino. As a [...]

April 16, 2015 Featured, Millennials, Music Technology

Joint Venture to Generate Brand Opportunities for Artists

Universal Music Group (UMG) and Havas just announced a joint venture they are calling the “Global Music Data Alliance”. This initiative is intended to “utilize data to better understand the correlation among artists, music fans, and brands,” with the intention [...]

January 7, 2015 Brand Marketing & Music, Music Industry, Music Technology

Forbes Profile on New Platform for Brand/Artist Partnerships

Forbes recently published both parts one and two of a two-part series profiling Music Audience Exchange and our TuneLaunch platform. The mainstream airwaves (TV, FM radio, Pandora, Spotify) today remain an inefficient marketplace, having yet to leverage audience data to more [...]

December 17, 2014 Brand Marketing & Music, Featured, Music Industry, Music Technology

Awesome Music Marketing Breakthrough for Jimi Hendrix Biopic

The Jimi Hendrix film could be the future of film soundtracks.  David Hazan & XLrator Media have teamed up with streaming service Rdio to create a music experience that hits moviegoers before and after the film.  Bloggers were selected across [...]

October 28, 2014 Music Industry, Music Technology

The Retention of Listeners is Critical to Pandora and Other Streaming Services

Pandora has recently launched a branding campaign for its thumbs up/ thumbs down ratings feature. In addition Google is now making suggestions in its streaming service & listeners can request playlists for specific activities like mowing the lawn. Due to [...]

October 28, 2014 Music Technology