Music Marketing Money

Music Sponsorship is on the Rise

Carlos Diaz October 30, 2014 Brand Marketing & Music, Music Industry No Comments

The music industry is no doubt in a transition.  Since 1999 recorded music sales have seen a drop of 50% while live events and tickets sales have grown 40%.  In 2012 concerts represented $4.3 of the $7 billion dollars in music industry revenues.  Brands have noticed the trend.  From 2003 thru 2010 music sponsorship at live events have doubled from $574/m to approx. $1.2/b.   According to Joe Frog from Red Frog Events in LA Weekly last year “There’s a trend in multi-faceted, social events and people are more willing than ever to make sure they don’t miss out”.  As recorded music sales fall artists are going to need exposure more than ever…

Carlos Diaz

Carlos Diaz

Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
Carlos Diaz

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