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Pepsi Establishing Its Own Distinctive Voice

Carlos Diaz October 29, 2014 Brand Marketing & Music No Comments
pepsi-pulse

According to Javier Farhan, Head of Music for Pepsi  “as brand managers we need to be more ‘brand makers’,” he mentioned. Pepsi knows it needs to own the content and story that’s told about their brand. A great example of this is Pepsi Pulse that attracts millions of visitors.  Brands can learn a lot from Pepsi.  There is no better content than music and especially when you’re trying to have a meaningful conversation with consumers…

http://www.warc.com/LatestNews/News/Pepsi_develops_its_brand_story_.news?ID=33710

Carlos Diaz

Carlos Diaz

Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
Carlos Diaz

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