Music Marketing Money

Browsing the "brand marketing" Tag

2016-digital-marketing-trends

Weekly Dispatch | January 4, 2016

TOP NEWS THIS WEEK: 2016 Digital Marketing Trends + PepsiCo Thinks Agency Model is Broken... PREVIEW: From original video content that does not disrupt the consumer’s experience to developing native advertising campaigns on mobile. [...]

January 4, 2016 Featured, Weekly Dispatch
weekly-dispatch-graphic-July27

Weekly Dispatch | July 27, 2015

4 New Rules for Multicultural Marketing: CMO & EVP Brands at Moët Hennessy USA Jon Potter says that in order to effectively market to Latino consumers, "brands need to develop strategies that integrate them into part of brand." [...]

July 27, 2015 Weekly Dispatch
weekly-dispatch-graphic-July6

Weekly Dispatch | July 6, 2015

New Balance vs. Nike + Facebook, Apple Music, and more! [...]

July 6, 2015 Weekly Dispatch
BLOG-HowWePairBrands

Tech + Human: How We Match Brands With Music Artists

As Artist Relations Manager at Music Audience Exchange (MAX), my job involves the process of selecting artists for brand/artist partnerships – which includes everything from analyzing the brand’s needs, to interviewing artists, to executing artist contracts, to just generally being [...]

June 8, 2015 Brand Marketing & Music, Featured, For Artists, Social Media
weekly-dispatch-graphic-May26

Weekly Dispatch | May 26, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY Bitcoin Can’t Save the Music Industry, Because the Music Industry [...]

May 26, 2015 Weekly Dispatch
3QuestionsBlog

For Artists: 3 Questions to Ask Yourself When a Brand Wants to Work With You

As an artist, you may at some point be approached by a brand that wants to partner with you – and not in the traditional “I’ll give you money to sing in front of a banner with my logo on [...]

May 18, 2015 Brand Marketing & Music, For Artists
weekly-dispatch-4

Weekly Dispatch | May 4, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY: Social Conversion: The “Warm and Fuzzy” of Ad-Tech We all [...]

May 5, 2015 Brand Marketing & Music, For Artists, Millennials, Music Industry, Music Technology, Weekly Dispatch
toyota-s-gifony-lets-you-discover-the-brand-through-gifs-and-music-video-93929_1

Toyota Markets to the Beat of a Different Drum

Brands across the globe are increasingly recognizing the difficulty of capturing consumers’ attention with traditional branded content. Today’s consumer expects richer experiences that are original, engage multiple senses, and that are actually worth their time. Brands like Toyota are well [...]

April 10, 2015 Brand Marketing & Music, Featured
forbes-covers-tunelaunch

Forbes Profile on New Platform for Brand/Artist Partnerships

Forbes recently published both parts one and two of a two-part series profiling Music Audience Exchange and our TuneLaunch platform. The mainstream airwaves (TV, FM radio, Pandora, Spotify) today remain an inefficient marketplace, having yet to leverage audience data to more [...]

December 17, 2014 Brand Marketing & Music, Featured, Music Industry, Music Technology