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Browsing the "brands" Tag

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Tech + Human: How We Match Brands With Music Artists

As Artist Relations Manager at Music Audience Exchange (MAX), my job involves the process of selecting artists for brand/artist partnerships – which includes everything from analyzing the brand’s needs, to interviewing artists, to executing artist contracts, to just generally being [...]

June 8, 2015 Brand Marketing & Music, Featured, For Artists, Social Media
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Weekly Dispatch | May 4, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY: Social Conversion: The “Warm and Fuzzy” of Ad-Tech We all [...]

May 5, 2015 Brand Marketing & Music, For Artists, Millennials, Music Industry, Music Technology, Weekly Dispatch
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Social Conversion: The “Warm and Fuzzy” of Ad-Tech

We all know marketing clients demand performance metrics: CTRs, time on site, impressions, etc. But have you ever watched your client’s face light up when you show him or her some warm and fuzzy social media engagement? Performance stats might [...]

May 3, 2015 Brand Marketing & Music, Featured, Social Media
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Music, Music (and Apple) Everywhere

Ever since the launch of iTunes back in 2001, Apple has been a changer of the norm. Go forward a few years to 2007 and the release of the first iPhone, and suddenly we couldn’t breathe without Cupertino. As a [...]

April 16, 2015 Featured, Millennials, Music Technology
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Toyota Markets to the Beat of a Different Drum

Brands across the globe are increasingly recognizing the difficulty of capturing consumers’ attention with traditional branded content. Today’s consumer expects richer experiences that are original, engage multiple senses, and that are actually worth their time. Brands like Toyota are well [...]

April 10, 2015 Brand Marketing & Music, Featured
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Music Sponsorship is on the Rise

The music industry is no doubt in a transition.  Since 1999 recorded music sales have seen a drop of 50% while live events and tickets sales have grown 40%.  In 2012 concerts represented $4.3 of the $7 billion dollars in [...]

October 30, 2014 Brand Marketing & Music, Music Industry
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Trackvertising and the Opportunity for Marketers

It used to be that radio stations dominated the airwaves. Because payola laws prevent record labels from paying radio stations directly, promoters and consultants act as the middle men to create contests and other brand-sponsored tie-ins to get bands from [...]

September 15, 2014 Featured, Music Technology
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Brands & Music: It’s Not Just for Millenials Anymore

For a pioneering young company, it’s a warm fuzzy when a respected publication (covering what’s now and what’s next in social & business tech) posts a thought-piece that reconfirms your reason for existence.   While happy clients is the #1 validation [...]

August 8, 2014 Brand Marketing & Music, Music Industry