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Browsing the "featured" Tag


Weekly Dispatch | September 8, 2015

TOP NEWS THIS WEEK: Must-Haves for Marketing to Teens, Facebook Pushes Music Videos, and more...MTV believes that, in order to reach teens effectively, you must “immerse yourself in their reality: in their music, in their art, in the things that [...]

September 8, 2015 Featured, Weekly Dispatch

Weekly Dispatch | August 31, 2015

TOP NEWS THIS WEEK: Hulu's New Ad Exchange + 5 Best Music-Brand Partnerships, and more...This fall the streaming video service, which is owned by NBC Universal, Fox and Walt Disney Co., will open a private ad exchange powered by Facebook [...]

August 31, 2015 Featured, Weekly Dispatch

Does The Reddit Revolt Foretell A Similar Uprising For The Music Business?

What if musicians – tired of having their music used to grow subscriber numbers for streaming services – pulled their music from these services? The Reddit revolt may be a harbinger of things to come for the music business. I’ve [...]

July 20, 2015 Featured, Music Industry

Can Taylor Swift Disinfect The Music Business?

With her recent post, Taylor Swift changed Apple‘s policy of not paying artists during a customer’s three-month trial period. However, Ms. Swift’s post may do much more than that. By shining the brightest ray of sunlight yet upon the infected [...]

June 26, 2015 Featured, Music Industry

The Real Message in Taylor Swift’s Open Letter to Apple Music: “Be More Like Me”

Taylor Swift is a class act. This is most recently evidenced via her very carefully-worded open letter to Apple regarding “holding back” her newest album from Apple’s imminent music streaming service. Ms. Swift finds Apple’s decision to not pay [...]

June 21, 2015 Featured, Music Industry, Music Technology

All Things Apple Music: Top 10 Stories

Without question, the biggest news in music last week was the announcement of Apple Music, the latest in a string of streaming platforms vying for the top spot in music lovers’ hearts (and wallets). With the slew of news stories and [...]

June 15, 2015 Featured, Music Industry

Tech + Human: How We Match Brands With Music Artists

As Artist Relations Manager at Music Audience Exchange (MAX), my job involves the process of selecting artists for brand/artist partnerships – which includes everything from analyzing the brand’s needs, to interviewing artists, to executing artist contracts, to just generally being [...]

June 8, 2015 Brand Marketing & Music, Featured, For Artists, Social Media

Information Symmetry: Uber, Airbnb, and the Music Industry

There’s a passage from a March 15 TechCrunch post that recently went viral. You may have seen it –it reads: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, [...]

June 1, 2015 Music Technology

Bitcoin Can’t Save The Music Industry

This article was originally published on Forbes. Here’s a strawman that I believe fairly strongly: Bitcoin can’t save the music industry because, the music industry will resist the transparency it might bring. My recent post – The Bitcoin Blockchain Just Might [...]

May 25, 2015 Featured, Music Industry

For Artists: 3 Questions to Ask Yourself When a Brand Wants to Work With You

As an artist, you may at some point be approached by a brand that wants to partner with you – and not in the traditional “I’ll give you money to sing in front of a banner with my logo on [...]

May 18, 2015 Brand Marketing & Music, For Artists