Music Marketing Money

Browsing the "music industry" Tag

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Weekly Dispatch | July 27, 2015

4 New Rules for Multicultural Marketing: CMO & EVP Brands at Moët Hennessy USA Jon Potter says that in order to effectively market to Latino consumers, "brands need to develop strategies that integrate them into part of brand." [...]

July 27, 2015 Weekly Dispatch
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Does The Reddit Revolt Foretell A Similar Uprising For The Music Business?

What if musicians – tired of having their music used to grow subscriber numbers for streaming services – pulled their music from these services? The Reddit revolt may be a harbinger of things to come for the music business. I’ve [...]

July 20, 2015 Featured, Music Industry
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Weekly Dispatch | July 6, 2015

New Balance vs. Nike + Facebook, Apple Music, and more! [...]

July 6, 2015 Weekly Dispatch
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Weekly Dispatch | June 29, 2015

FEATURE STORY - Can Taylor Swift Disinfect The Music Business? With her recent post, Taylor Swift changed Apple‘s policy of not paying artists during a customer’s three-month trial period. However, Ms. Swift’s post may do much more than that. [...]

June 29, 2015 Weekly Dispatch
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Can Taylor Swift Disinfect The Music Business?

With her recent post, Taylor Swift changed Apple‘s policy of not paying artists during a customer’s three-month trial period. However, Ms. Swift’s post may do much more than that. By shining the brightest ray of sunlight yet upon the infected [...]

June 26, 2015 Featured, Music Industry
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The Real Message in Taylor Swift’s Open Letter to Apple Music: “Be More Like Me”

Taylor Swift is a class act. This is most recently evidenced via her very carefully-worded open letter to Apple regarding “holding back” her newest album from Apple’s imminent music streaming service. Ms. Swift finds Apple’s decision to not pay [...]

June 21, 2015 Featured, Music Industry, Music Technology
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All Things Apple Music: Top 10 Stories

Without question, the biggest news in music last week was the announcement of Apple Music, the latest in a string of streaming platforms vying for the top spot in music lovers’ hearts (and wallets). With the slew of news stories and [...]

June 15, 2015 Featured, Music Industry
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Tech + Human: How We Match Brands With Music Artists

As Artist Relations Manager at Music Audience Exchange (MAX), my job involves the process of selecting artists for brand/artist partnerships – which includes everything from analyzing the brand’s needs, to interviewing artists, to executing artist contracts, to just generally being [...]

June 8, 2015 Brand Marketing & Music, Featured, For Artists, Social Media
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Information Symmetry: Uber, Airbnb, and the Music Industry

There’s a passage from a March 15 TechCrunch post that recently went viral. You may have seen it –it reads: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, [...]

June 1, 2015 Music Technology
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Weekly Dispatch | May 26, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY Bitcoin Can’t Save the Music Industry, Because the Music Industry [...]

May 26, 2015 Weekly Dispatch