Music Marketing Money

Browsing the "music sponsorship" Tag


For Artists: 3 Questions to Ask Yourself When a Brand Wants to Work With You

As an artist, you may at some point be approached by a brand that wants to partner with you – and not in the traditional “I’ll give you money to sing in front of a banner with my logo on [...]

May 18, 2015 Brand Marketing & Music, For Artists

Weekly Dispatch | May 4, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY: Social Conversion: The “Warm and Fuzzy” of Ad-Tech We all [...]

May 5, 2015 Brand Marketing & Music, For Artists, Millennials, Music Industry, Music Technology, Weekly Dispatch

Music Sponsorship is on the Rise

The music industry is no doubt in a transition.  Since 1999 recorded music sales have seen a drop of 50% while live events and tickets sales have grown 40%.  In 2012 concerts represented $4.3 of the $7 billion dollars in [...]

October 30, 2014 Brand Marketing & Music, Music Industry