Music Marketing Money

The Retention of Listeners is Critical to Pandora and Other Streaming Services

Carlos Diaz October 28, 2014 Music Technology No Comments
pandora

Pandora has recently launched a branding campaign for its thumbs up/ thumbs down ratings feature. In addition Google is now making suggestions in its streaming service & listeners can request playlists for specific activities like mowing the lawn. Due to an increased competitive market, streaming services are going have to continue to innovate and forge a personal connection with their listeners & the music they want to hear.

http://www.mediapost.com/publications/article/236899/wary-of-rivals-pandora-to-boost-marketing.html

Carlos Diaz

Carlos Diaz

Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
Carlos Diaz

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