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Weekly Dispatch | December 21, 2015

Carlos Diaz December 21, 2015 Featured, Weekly Dispatch No Comments
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WEEKLY DISPATCH, December 21, 2015: This is a weekly digest of the top news at the intersection of the music industry, brand marketing, technology, and commerce compiled by Carlos Diaz & Music Audience Exchange.

FEATURED

YouTube’s Most Viral Videos Of 2015 Are All About Music
Forbes


MORE TOP NEWS THIS WEEK

Millennials Are Rejecting A Strategy Coach, Abercrombie & Fitch, And Michael Kors Have Relied On For Years
Business Insider

Getting Millennials To Discover Your Brand Means Creating A Shared Experience
Millennial Marketing

Is There A Future For The Combo Of Content And Commerce?
Ad Exchanger

Why Millennial Women Crave Authenticity
Huffington Post

Reaching Millennial Women: The Continued Rise of Visual Social Platforms
Business.com

Five Social Trends Marketers Won’t Be Able to Ignore in 2016
Advertising Age

How To: Crafting A Retail Customer Experience To Lure Millennial Consumers
Retail Customer Experience

How Coca-Cola Overhauled Its Marketing In 2015
Marketing Week

4 Marketing Tactics for Appealing to Generation Z
Entrepreneur

Brand Building In The On-Demand Economy
The Guardian

Infographic: Here’s What Millennial Women Want—and Want to Give—This Holiday
AdWeek

Build Authentic Audience Experiences Through Influencer Marketing
Forbes

Ram Reaches Out To Women Who Love Country Music: Miranda Lambert Helps Brand Broaden Its Appeal
Automotive News

The Leading Mobile Sports Ticketing App Is Venturing Into Music
Forbes

Mood Media Expands Shazam In-Store Mobile Marketing Service with Small Business-Focused Programs
BusinessWire

Facebook Brings Music Previews To The Desktop And Adds Support For Three More Services
The Verge

29 Of The Best Music Marketing Campaigns From 2015
Musically

The 100 Best Tracks of 2015
Pitchfork

Marketing Your Music in the Digital Era
Huffington Post

Apple Music Wins Exclusive Video Deal With Taylor Swift
Reuters

The Music Industry ‘Is A F–king Boys Club,’ Says Lady Gaga
Think Progress

The Beatles’ Music Will Soon Be Available to Stream: Report
Variety

Carlos Diaz

Carlos Diaz

Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
Carlos Diaz

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