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Weekly Dispatch | December 7, 2015

Carlos Diaz December 7, 2015 Featured, Weekly Dispatch No Comments

WEEKLY DISPATCH, December 7, 2015: This is a weekly digest of the top news at the intersection of the music industry, brand marketing, technology, and commerce compiled by Carlos Diaz & Music Audience Exchange.


The Best Music Marketing of 2015: What Brands Can Learn from Top Music Marketers, from Adele to Drake
Advertising Age

Spotify Names Drake Most Streamed Artist In 2015
Entertainment Weekly

The Marketing Year: The Top Campaigns Of 2015
Marketing Week

All Songs Considered: The Year In Music 2015

Here’s the Only Marketing Trend You Need to Know for 2016
Advertising Age

Blake Cahill: My Five Predictions For Marketing In 2016
The Guardian

Pandora Predicts Artists to Watch in 2016


How Sonos Is Using Diffusion Of Innovation To Foster Brand Love
PR Week

Female Buyers Are Still Fueling Pop Music Sales
Apple Music Is Coming To Sonos On December 15

Music Helps Boost Customer Experience at Cracker Barrel
Loyalty 360

Google Adds More Music, TV And Movie Content To Mobile Search, Including Recommendations

4 Benefits Of Using Storytelling In Marketing

Kids These Days: They Might Just Pay for Digital Content
Advertising Age

What is Experiential Marketing in Social Media?

Sponsored Social Media Marketing Effectiveness Trumps Traditional Marketing Tactics
KO Marketing

Millennials Don’t Want Daddy’s Old Whiskey
New York Post

Buyer Bullseye: Why Millennial Moms Are Still A Top Target For Marketers

WeTransfer Lines Up New Curated Music Streaming Service — But How Will It Stand Out?

Spotify Claims Streaming Music Throne Worldwide, But Pandora Is Still Top Service In U.S.

Jay Z’s Tidal Music Service Gets New CEO—Again
The Wall Street Journal

Why is the CEO of Pandora Arguing Against Free Music?

Songza Is Dead: Google Play Music To Add Free Curated Playlists In Its Place
Mobile Syrup

Pandora Is Gearing Up For An All-Out Music Streaming War
Apple Waited Too Long To Get Into Music Streaming
The Verge

Carlos Diaz

Carlos Diaz

Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
Carlos Diaz

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