This is a weekly digest of the top news at the intersection of the music industry, brand marketing and commerce courtesy of Carlos Diaz & Music Audience Exchange.
See more or subscribe at musicmarketingmoney.com.
Featured
Nick Messitte at Forbes Weighs In on Payola Laws: “I am surprised by the lack of attention given to Payola laws given the tremendous press coverage of similar laws that favor entrenched interests in other industries over disruptive companies such as Uber, Tesla and Airbnb. At Music Audience Exchange, we are looking to bring data and transparency to the business of breaking new music.” Link
Brand Marketing & Music
Commercial bond between bands & brands is deepening- “Years after corporations began enlisting musicians as spokesmen, the alliance between brands & bands is deepening, with companies from outside the music world taking on creative and curatorial roles at a moment when record labels are ceding some of their authority.” By LA Times: Link
Fashioning a new kind of luxury ecosystem- Luxury brands are searching outside their industry for inspiration in the midst of unprecedented change. A good example is Burberry who not only “curates’’ their own music but also commissions bands to write original songs for shows & campaigns. By NY Times: Link
Brands get creative with holiday pop up stores- For consumers the draw to a pop-up shop is the access to a product or experience that is available for a limited time. For brands, pop-ups are an affordable way to generate buzz & expose consumers to new products & services. By WSJ: Link
Brands & bands redefine value- Research shows the ongoing shift among artists & brands and the opportunity for growth if the partnership is properly aligned & well executed. By Hypebot: Link
Norwegian cruise line partners with Jimmy Buffett- Margaritaville restaurant & 5 O’Clock Somewhere Bar will soon set sail: Link
Top 10 marketing moments of 2014. By Mediaweek: Link
Houston approves funds for the marketing of the Sounds of Texas Music Series. The Courier: Link
Music Industry
What would music sound like if record labels went out of business? - “Doesn’t it make sense to cut out the middleman? Why do bands or artists need a record label when they can build a viral following on the internet & reach fans directly though YouTube, SoundCloud, Pandora?” By Quartz: Link
Groupmuse hopes to usher in chamber music for the millennial generation: By WSJ: Link
Indie musician’s viral tour diary was a marketing stunt- Pomplamoose caused an uproar when he posted an account of his tour financials. “Being an independent artist is so difficult”. By Gawker: Link
Music Law & Legislation
Apple heads to trial over digital music market position abuse- Apple defends against allegations that it abused a monopoly position in the digital music player market. Allegedly iPods between 2006 & 2009 dictated that iTunes music could only be played on that device and not others therefore blocking out competitors. By PanAmenian: Link
Carlos Diaz
Latest posts by Carlos Diaz (see all)
- Weekly Dispatch | February 1, 2016 - February 1, 2016
- Weekly Dispatch | January 25, 2016 - January 25, 2016
- Weekly Dispatch | January 18, 2016 - January 18, 2016
