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Weekly Dispatch | January 4, 2016

Carlos Diaz January 4, 2016 Featured, Weekly Dispatch No Comments

WEEKLY DISPATCH, January 4, 2016: This is a weekly digest of the top news at the intersection of the music industry, brand marketing, technology, and commerce compiled by Carlos Diaz & Music Audience Exchange.


The Trends Brands Should Look Out For In Digital Marketing In 2016
Marketing Week

Is The Agency Model Broken? PepsiCo Exec Thinks So
Marketing DIVE



Can Brands Make An Impact On Social Without Paying?
Marketing Week

Snapchat Is Making Its Own Original Content for Discover Again

PepsiCo Drops Its Global Marketing Procurement Department
Marketing DIVE

Marketers Urged To Merge Social And Online Display Ad Teams In 2016
Marketing Week

Craft Beer Brands Risk ‘Clash Of Cultures’ As Major Brewers Look To Cash In
Marketing Week

How Nike Plans To Turn Ecommerce Into A $7B Business
Marketing Week

Volkswagen Overhauls Marketing As It Ditches ‘Das Auto’ Slogan
Marketing Week

5 Ways Streaming Music Will Change In 2016

Confirmed: Reunited Guns N’ Roses To Play Next Year’s Coachella Music And Arts Festival

Justin Bieber ‘Purpose’ Graffiti Campaign Labeled As ‘Guerrilla Marketing Tactics’
Empty Lighthouse Magazine

Taylor Swift’s Partnership With Apple Is a Landmark — and Predictable — Deal

The Best Breakout Artists of 2015
Yahoo! Music

More Beats Radio Stations Could Be Coming to Apple Music

How The Music Industry Is Fighting Online Fraud

Does Anybody Really Want A Virtual Reality Music Visualizer?
The Verge

5 Artists To Watch In 2016…
Radisson Red

Streaming Is Making The Music Industry More Unequal
The Verge

The Underground Is Massive: How Electronic Dance Music Conquered America
The Guardian

Carlos Diaz

Carlos Diaz

Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
Carlos Diaz

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