Music Marketing Money

Weekly Dispatch | July 20, 2015

Carlos Diaz July 20, 2015 Weekly Dispatch No Comments
weekly-dispatch-graphic-July20

WEEKLY DISPATCH, July 20, 2015: This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange.

FEATURE STORY

Does The Reddit Revolt Foretell A Similar Uprising For The Music Business?

What if musicians – tired of having their music used to grow subscriber numbers for streaming services – pulled their music from these services? The Reddit revolt may be a harbinger of things to come for the music business.

I’ve watched with fascination the travails that are befalling Reddit. Certainly, the furor over the firing of Victoria Taylor was the most visible initial sign of discontent. And the resignation of Ellen Pao did nothing to quell the frustration of the moderators…CONTINUE READING


TOP NEWS THIS WEEK

Guess what? Apple is becoming a record label
VentureBeat

How Top Advertisers Are Spending Smarter
Advertising Age

Free Music Streaming Site Revives GrooveShark Magic, and More
Torrent Freak

Millennial Consumers Aren’t Who You Think They Are
Re/code

Millennials Will Outgrow the Sharing Economy
Time

Verizon Partners with Vice to Win Millennial Hearts
TheStreet

Is Transparency The Music Industry’s Next Battle?
NPR

How Exclusives Are Hurting Streaming Music
Time

Momentum & AEG Live Study Details Millennials’ Brand Reception at Music Festivals: Exclusive
Billboard

Flipagram Inks Sony, UMG and Warner Music Licensing Deals for 30-Second Song Clips
Variety

Millennial Marketing Tips From 4 of the World’s Biggest Digital Platforms
AdWeek

Keeping it Real: Why Millennial Shoppers Call for Transparency
Business 2 Community

Musical Map: Cities of the World
Spotify

Do Brands Influence Millennials or Do Millennials Influence Brands?
MediaPost

Stream of the Crop: A month-long journey to find the best music-streaming service
The Verge

Will YouTube’s Music Key Streaming Service Be A Hit Or A Miss?
Forbes

 

Carlos Diaz

Carlos Diaz

Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
Carlos Diaz

Latest posts by Carlos Diaz (see all)

Leave A Response