This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange.
New Balance to Challenge Nike With Its Biggest Ad Campaign Ever
Facebook is talking with music labels, but why?
Apple Music Is More Than Just A Spotify Killer, It Could End Music Labels Too
Why The Man Who Destroyed Napster Supports Apple Music
How to choose Apple Music or Spotify in one infographic
In Wake Of Apple Music, SoundCloud Update Focuses On Music Discovery, Better User Experience
Seeking Genuine Discovery on Music Streaming Services
The New York Times
Acclaimed Music Industry Critic Lists 7 Reasons Apple Music Is Doomed to Fail
If Your Brand Wants A Cool Music Video, Call OK Go
How Brands Are Paving the Way for Periscope Marketing
10 ‘Old Person’ Brands Getting Millennial Makeovers
How Growing Up With the Internet Made Millennials Different
Newest Millennial Media report attempts to quantify move to mobile by consumers
Talking New Media
How Can Sporting Goods Retailers and Athletic Apparel Marketers Engage Their Millennial Audience?
Business 2 Community
Why experiential marketing is no longer the poor relation in the marketing mix
From Madonna to Mariah Carey, acts look to dating apps like Tinder, Grindr to promote music
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