This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange.
There’s a passage from a March 15 TechCrunch post that recently went viral. You may have seen it –it reads:
“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.”
The guiding thesis here is nothing new; markets once governed by information asymmetry (where suppliers have much more information than consumers) have been forever altered by the digital age…CONTINUE READING
TOP NEWS THIS WEEK
Brands Pay This Instagrammer $15,000 to Include Their Products in a Picture
Nike tops apparel list in BrandZ top 100 global ranking
BMA15 Takeaways: Millennial Buyers, Data and Transformation
Shazam’s expansion to visual scanning is all about marketing
Fiat Chrysler’s Renaissance Man Makes Brands Sing
The Detroit News
Converse Rubber Tracks Goes Global, Giving Aspiring Artists Free Access To 12 Iconic Studios
What Does a Major Label Spend on A&R These Days?
Music Business Worldwide
Kanye to Bounce from Jay Z’s Tidal for Apple Music?
Black America Web
Beyoncé, Co-owner of Tidal, Might Have to Take Her Music Off Tidal
The Music Singularity
Music labels looking for a piece of Apple Music subscription fees
New York Post
Will Starbucks and Spotify Ruin Apple’s Music Ambitions?
The Motley Fool
Why Spotify is preparing to compete beyond music: CEO
Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
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