This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange.
Without question, the biggest news in music last week was the announcement of Apple Music, the latest in a string of streaming platforms vying for the top spot in music lovers’ hearts (and wallets). With the slew of news stories and op-eds covering the announcement, it’s tough to keep up with everything that’s being said about the new service. To make things easier, we’ve rounded up ten stories from around the web that will fully prepare you to discuss the subject in any situation – from quick chats around the water cooler, to heated debates at happy hour. Read on, and enjoy!
- Apple Music storms into battle for streaming tunes fans | USA Today
- Can Apple save the music industry from the destructive greed of record labels? | PandoDaily
…READ FULL LIST
TOP NEWS THIS WEEK
Why Celebrities Want to Be in PepsiCo’s Ads: A ‘symbiotic relationship’ with stars like Beckham, Beyoncé and Jordan
Shazam Could Do For Travel What It Did to Music Search
iHeartMedia Invests in Unified for Custom Data Staff and Products
Streaming Music Is Fundamentally Changing the Way We Listen
How Not to Hit a Bum Note with Digital Music Partnerships
ReverbNation Continues To Ramp Up Industry Integrations with Strategic Pact with Hitcher Music for Song Placements
Relentless launches music studio in London to support up and coming artists
Where Does Tidal Stand With Apple Entering Streaming Market?
Inside the CMA Music Festival’s Head-First Dive Into Digital: ‘We Want to Be Relevant’
Brand Invasion: Marketing Lessons From the Beatles, the Rolling Stones, the Who, the Kinks, and the Animals
Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
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