This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange.
With her recent post, Taylor Swift changed Apple‘s policy of not paying artists during a customer’s three-month trial period. However, Ms. Swift’s post may do much more than that. By shining the brightest ray of sunlight yet upon the infected music business, Ms. Swift just might incite the additional scrutiny necessary to really generate meaningful change.
As I discussed in my article, “The Real Message in Taylor Swift’s Open Letter to Apple Music: “Be More Like Me,” (that was written prior to Apple’s change of stance), I believe Ms. Swift was demanding more than compensation for artists during the trial period…CONTINUE READING
TOP NEWS THIS WEEK
5 Lessons Honda Learned About Reaching Millennials With Music YouTube success will mean smaller TV spend
Converse to Open Permanent Boston Recording Studio
Engagement With Brand Content Soared 52% Last Quarter
5 Ways To Capture Your Customers’ Feedback Through Experiential Marketing
Candie’s Back-To-School Campaign Starring Pop Sensation, Fifth Harmony Trends Worldwide on Twitter
Walk The Moon Teams With Pepsi For ‘Pop Open Music’ Campaign
Campaigns are great, but live experiences make memories that last
Why Spotify Just Bought a Data Science Startup
Here Are 5 Major Marketing Implications of Google Play Music
Music Streaming Giant Goes Programmatic
Mobext and Shazam enter into global partnership
Apple Music’s strategy for Beats 1: Elton John, Drake, and… Jaden Smith
Tidal Loses Interim CEO Peter Tonstad on Eve of Apple Music Launch
What Happened When Linkin Park Asked Harvard for Help with Its Business Model
Harvard Business Review
Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
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