This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange.
As Artist Relations Manager at Music Audience Exchange (MAX), my job involves the process of selecting artists for brand/artist partnerships – which includes everything from analyzing the brand’s needs, to interviewing artists, to executing artist contracts, to just generally being the “go-to guy” for all of the artists we work with.
While each partnership is a little bit different, there are a few things I can tell you about how the basic process works…CONTINUE READING
TOP NEWS THIS WEEK
3 Keys for Experiential Marketing Effectiveness
Target, Tools And Tequila: Data Shows What Millennials Are Really Buying
Honda Civic Tour Presents One Direction On The Road Again
Why Hollywood Is Hooking Up With Tinder, Grindr for Movie, TV and Music Projects
Converse May Have Just Created the Greatest Contest for Young Bands Ever
Death To Dinosaur Brands: How Millennials Are Redefining What It Means To Be Loyal
Music festivals don’t mean anything in 2015, and that’s perfectly fine
USA Today / FTW
Can Apple save the music industry from the destructive greed of record labels?
TIDAL’S POINT BREAK: Jay Z’s music service has new apps, concert tickets, and a lot to prove
YouTube’s New “Music Insights” Tell Artists Where To Tour
Reality Check: Why Musical Talent Isn’t Enough to Achieve Success
Apple wants Drake and Pharrell to DJ its new music service, says New York Post
Sony Music CEO: No Plans to Pull Beyoncé Off Tidal
This Is Not a Music Festival; It’s an Experience
Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
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