This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange.
As an artist, you may at some point be approached by a brand that wants to partner with you – and not in the traditional “I’ll give you money to sing in front of a banner with my logo on it,” arrangement, but in a true partnership where both parties get long-term value out of the deal.
When you do get an opportunity to partner with a brand, ask yourself these 3 questions to be sure that you’re maximizing the value of the partnership… Continue Reading
TOP NEWS THIS WEEK
How The Music Retail Industry Is Being Disrupted Beyond All Recognition
Radio is the most stable part of the music industry, but that’s not a high bar to clear
Warner Music Earned More Revenue From Streaming Services Than Downloads in Q2 2015
Billy Corgan on Tidal, MTV & the ‘Feckless Idiots’ Running the Music Business
Live Nation Is Starting Its Own Music Award Show
Mercedes-Benz Talks Sponsoring A New American Music Festival
No, RIAA, It’s Not The End Of The World For Musicians
CASE STUDY: Indie Rockers Torche Find Success With Interactive Marketing Strategy
Six inspiring new examples of experiential marketing
Miguel, Robert DeLong Featured In Jack Daniel’s ‘Uncut Sessions’ Music Series
Apple Music’ service reportedly coming next month with a social network for artists
How can labels reinvent music marketing for the streaming age?
Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
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