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Weekly Dispatch | May 18, 2015

Carlos Diaz May 18, 2015 Featured, Weekly Dispatch No Comments
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This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange.

FEATURE STORY

For Artists:  3 Questions to Ask Yourself When a Brand Wants to Work With You

As an artist, you may at some point be approached by a brand that wants to partner with you – and not in the traditional “I’ll give you money to sing in front of a banner with my logo on it,” arrangement, but in a true partnership where both parties get long-term value out of the deal.

When you do get an opportunity to partner with a brand, ask yourself these 3 questions to be sure that you’re maximizing the value of the partnership… Continue Reading

TOP NEWS THIS WEEK

How The Music Retail Industry Is Being Disrupted Beyond All Recognition
Forbes

Radio is the most stable part of the music industry, but that’s not a high bar to clear
Vox

Warner Music Earned More Revenue From Streaming Services Than Downloads in Q2 2015
MacRumors

Billy Corgan on Tidal, MTV & the ‘Feckless Idiots’ Running the Music Business
Billboard

Live Nation Is Starting Its Own Music Award Show
Forbes

Mercedes-Benz Talks Sponsoring A New American Music Festival
Forbes

No, RIAA, It’s Not The End Of The World For Musicians
TechDirt

CASE STUDY: Indie Rockers Torche Find Success With Interactive Marketing Strategy
Hypebot

Six inspiring new examples of experiential marketing
eConsultancy

Miguel, Robert DeLong Featured In Jack Daniel’s ‘Uncut Sessions’ Music Series
Billboard

Apple Music’ service reportedly coming next month with a social network for artists
The Verge

How can labels reinvent music marketing for the streaming age?
Musically

Carlos Diaz

Carlos Diaz

Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
Carlos Diaz

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