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Weekly Dispatch | May 26, 2015

Carlos Diaz May 26, 2015 Weekly Dispatch No Comments
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This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange.

FEATURE STORY

Bitcoin Can’t Save the Music Industry, Because the Music Industry Will Resist Transparency

Here’s a strawman that I believe fairly strongly: Bitcoin can’t save the music industry because, the music industry will resist the transparency it might bring. My recent post– TheBitcoin Blockchain Just Might Save The Music Industry…If Only We Could Understand It – discussed how Bitcoin could potentially prove to be an effective tool for tracking the rights and transactions surrounding musical intellectual property.

However, in my quixotic rush towards some form of musical utopia in which every transaction can be tracked and the appropriate rights holders compensated, I lost track of the very thing that nearly always frustrates this type of progress… Continue Reading


TOP NEWS THIS WEEK

How streaming is changing music marketing
Complete Music Update

Several Brands Are Defining the Rules for Courting the New Generation
Branding Magazine

Pandora acquires music data company Next Big Sound
LA Times

Jay Z’s Tidal Unleashes New Marketing Ploy
The Wrap

The Importance of Social Media in Experiential Marketing Campaigns
Business 2 Community

YouTube turns 10: Airbnb, Barclaycard and Jamie Oliver reflect on its impact and future
Marketing Magazine

Starbucks in Deal With Spotify to Stream Music 
New York Times

This was Sony Music’s contract with Spotify (The details the major labels don’t want you to see)
The Verge

The International Music Managers Forum Called For More Transparency In Open Letter To Sony
The Fader

New on Snapchat, Music Videos
New York Times

Swipe right to buy: Tinder starts selling music with discounted Zedd album
The Guardian

The Millennial Mind: How McDonald’s Can Get Its McCool Back
Portland State University

Music Labels to Spotify: Cut Back on Free. Spotify to Users: Here’s More Free Stuff!
re/code

Spotify Is Bringing Music In To The Age Of Context
Arc

 

 

Carlos Diaz

Carlos Diaz

Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
Carlos Diaz

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