This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange.
Social Conversion: The “Warm and Fuzzy” of Ad-Tech
We all know marketing clients demand performance metrics: CTRs, time on site, impressions, etc. But have you ever watched your client’s face light up when you show him or her some warm and fuzzy social media engagement? Performance stats might push budgets, but the value of authentic, native social content is compelling and can’t be limited to just “like” counts or CTRs. Sure, you can apply numbers to measure social conversions, but the true value lies beyond metrics.
TOP NEWS THIS WEEK:
For Nielsen, A New Push Amid The Growing Music Data Boom
The same strategy that helped make Jay-Z’s Tidal a disaster is making Apple look brilliant
THIS Is The Age When People Stop Keeping Up With Popular Music, According To Spotify
REVOLT Gears Up To Take Music Network To The Next Level
Newlink report: Digital platforms key in reaching Hispanic Millennials
Universal Music Group Distribution Brand Closes, Functions Re-Homed
Music streaming grew 81% in the UK last year — and it’s getting even more popular
How The Millennial Generation Could Affect The Economy Over The Next Five Years
Music Startup Jukely Pulls In $8 Million To Expand Its Concert Subscription Service
Instagram Launches @Music, Its First Official Content Vertical
Why brands like Unilever and Microsoft are paying to get inside the music slipstream
Marketing Magazine UK
What Consumer Brands Need to Know About YouTube
Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
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