Music Marketing Money

Weekly Dispatch November 10th, 2014

Carlos Diaz November 9, 2014 Weekly Dispatch No Comments

This is a weekly digest of the top news at the intersection of the music industry, brand marketing and commerce courtesy of Carlos Diaz at Music Audience Exchange.


“Why Taylor Swift Really Dropped Spotify” – “Some are hailing Taylor Swift as the most important musician today – not just as an artist, but as a businesswoman – noting her recent decision to pull her entire music catalog from Spotify. Ms. Swift took a strong position in the Wall Street Journal earlier this year, claiming that albums could still be successful, despite the disruptive technologies that have effectively unbundled the album format.” Link

Brand Marketing & Music

Jay Z brags about his billions & ‘hard baller’ status for buying champagne companies. By Independent Co: Link

Rider sandals grow their roster of brand ambassadors ex. João Brasil who created remixes for major artists like Lorde and Iggy Azalea, & is featured in the new Fatboy Slim album: Link

Hard Rock Hotel releases latest collection of playlists available exclusively to hotel guests that include sounds from new wave Latin music, modern pop, & Korean-American folk-rock that’s curated by industry tastemakers. By Global Newswire: Link

Red Bull states its music mission- “it’s a fundamental part of the mission of the brand. It’s really about putting those artists first and doing something that’s good for them.” By Billboard: Link

Southwest Airlines offers free music to passengers on flights through Beats music service. By Dallas News: Link

Honda Stage custom concert series debuts a Nov. 11 performance with EDM star deadmau5. DeadMau5 will be paired with three-time IndyCar series race winner, James Hinchcliffe, in a series of webisodes on Youtube. Attendees at he event can also engage in interactive experiences from partners like Tumblr and Pandora. By Marketwatch: Link

Music Industry

0.2% of artists are “mega” stars, 0.9% are mainstream, 1.4% are mid-sized, 6.8% are “developing” & 91% are completely undiscovered. By Music Times: Link

Social media and the currency of the artist are a big part of the economy when releasing music. By FDMRX: Link

All the stuff artist’s needs to do to market themselves & engage with fans. By Hypebot:  Link

Music Technology

All the reasons an artist needs to be on Spotify regardless of the rants of famous musicians on their low royalty rates. By Hypebot. Link

Carlos Diaz

Carlos Diaz

Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
Carlos Diaz

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