Music Marketing Money

Weekly Dispatch November 24th, 2014

Carlos Diaz November 24, 2014 Weekly Dispatch No Comments

This is a weekly digest of the top news at the intersection of the music industry, brand marketing and commerce courtesy of Carlos Diaz  at Music Audience Exchange.

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Payola Laws & the Greatest Music You’ve Never Heard: “The laws and regulations our politicians and governmental agencies put into place can distort markets and restrict our options as consumers. Lately the media has been shining a light on legal protections for taxis and hotels that prevent innovative companies like Uber and Airbnb from entering new markets. Regulations like these – ones that make it hard for newcomers to break into big industries – are typically created under the guise of protecting consumers. Even the music you hear on the radio is deeply impacted by regulation. You might be surprised by the system that stacks the deck against even the best independent music from ever reaching listeners”: Link


Brand Marketing & Music

Sean ‘Diddy’ Combs expands his relationship with Diageo to a DeLeón Tequila deal & an assist in rebranding Ciroc Vodka. By Adweek: Link

Uber expected to announce music partnership with Spotify. After you request an Uber car and get in you’ll be able to listen to your own Spotify playlist. By NY Times: Link

Spotify’s Creative Director Rich Frankel tells brands “with music that fit their identity brands are 96% more likely to be recalled than those with non-fit music or no music at all & respondents were 24% more likely to buy a product with music that they recall, like.” By Business 2 Community: Link


Music Industry    

“The advent of do-it-yourself artists in the digital age may have grown music’s long tail, but its fat head keeps getting fatter.” The top 1% of artists now make 77% of the money in recorded music & the top 40 radio stations last year played or repeated the 10 biggest hits twice as much as they did 10 year ago. In addition record companies are tracking data to predict the next hit. Read More… By The Atlantic: Link

Two of many reasons why streaming is the future. In the US, streamed music accounts for 27% of sales & has nearly surpassed physical music ex. CD’s. Streaming puts a global audience at the fingertips of a musician to help monetize merchandise, tours, & sponsorships. By CNET: Link

The father of country music made the modern industry. By Wall Street Journal: Link


Music Technology

Google launches YouTube Music Key streaming channel. Over half of the top 50 YouTube channels viewed are dedicated to music. By Hypebot: Link

Pandora Update- Industry Stats+ Pandora’s Financials + Pandora’s Improved Offerings. By Seeking Alpha: Link

Soundrop is shutting down its music service to focus on their marketing platform Currently the platform powers group listening rooms on Spotify & Deezer. By Music Week: Link

Carlos Diaz

Carlos Diaz

Carlos is Chief Revenue Officer at Music Audience Exchange. Previously, Carlos built and operated large sales organizations for marketing and technology companies including ReachLocal, Neustar and Hibu.
Carlos Diaz

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