WEEKLY DISPATCH, October 5, 2015: This is a weekly digest of the top news at the intersection of the music industry, brand marketing, technology, and commerce compiled by Carlos Diaz & Music Audience Exchange.
FEATURED
MasterCard’s new ambition: Become a lifestyle brand
Digiday
4 Ways Spotify and Pandora Target Millennials Differently CMOs dig into music fans’ habits
AdWeek
INFOGRAPHIC: Millennials + Music Go Hand in Hand
Pandora
Spotify Launches All-Out Blitz On Advertisers In NYC As Streaming Music Heats Up
International Business Times
TOP NEWS THIS WEEK
Facebook Wants TV Advertising Dollars And Brands Are Listening Closely
International Business Times
Spotify Expands Auto Presence as Android App Comes to MirrorLink
Billboard
‘Mr.’ Is The World’s Easiest To Use Music Radio App
Forbes
Scooter Braun’s SB Projects Announces ‘Rock Angels’ Animated Music Series
Billboard
Spotify told us the top 20 songs people listen to in the shower — here they are
Business Insider
Havas’ Lucien Boyer Bringing Data Into Experiential Marketing
Ad Exchanger
Vinyl Record Revenues Have Surpassed Free Streaming Services Like Spotify
Time
Jamie Strong Is The Most Influential Figure You’ve Never Heard Of In The L.A. Music Scene
LA Weekly
Fact is, people still trust advertising… And actually Millennials put the greatest trust in advertising
MediaLife
Advertising Industry Faces Its Napster Moment
MediaPost
Vinyl Records See a Comeback During Music’s Digital Age
NBC News
Amazon just made a big move to compete with Spotify and Apple Music
Business Insider
When Branding Deals Turn Toxic: What Now For Universal And Volkswagen?
Music Business Worldwide
Spotify’s Chromecast, PlayStation Deals: Part Marketing, Part Moneymaking
Advertising Age
Hip-Hop and R&B Fans Embrace Streaming Music Services
The New York Times
Judgment day for Apple Music: Will you be subscribing once the trial ends?
Engadget
Carlos Diaz
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