Music Marketing Money
  • o-APPLE-CARPLAY-facebook

    Music, Music (and Apple) Everywhere

    Ever since the launch of iTunes back in 2001, Apple has been a changer of the norm. Go forward a few years to 2007 and the release of the first iPhone, and suddenly we couldn’t

  • toyota-s-gifony-lets-you-discover-the-brand-through-gifs-and-music-video-93929_1

    Toyota Markets to the Beat of a Different Drum

    Brands across the globe are increasingly recognizing the difficulty of capturing consumers’ attention with traditional branded content. Today’s consumer expects richer experiences that are original, engage multiple senses, and that are actually worth their time.

  • authenticity

    Authenticity is Key in Brand-Artist Partnerships

    The foundation of any successful brand-artist partnership is authenticity. Without it, messages come across as phony and fall flat, and the critical millennial consumer tunes out (or worse). Artists have historically viewed brand partnerships with

o-APPLE-CARPLAY-facebook

Music, Music (and Apple) Everywhere

Ever since the launch of iTunes back in 2001, Apple has been a changer of the norm. Go forward a few years to 2007 and the release of the first iPhone, and suddenly we couldn’t breathe without Cupertino. As a [...]

April 16, 2015 Featured, Millennials, Music Technology
weekly-dispatch-13

Weekly Dispatch April 13, 2015

Weekly Dispatch – April 13th, 2015 This is a weekly digest of the top news at the intersection of the music industry, brand marketing and commerce compiled by Carlos Diaz & Music Audience Exchange. See more or subscribe at musicmarketingmoney.com.   FEATURED Toyota Markets [...]

April 13, 2015 Weekly Dispatch
toyota-s-gifony-lets-you-discover-the-brand-through-gifs-and-music-video-93929_1

Toyota Markets to the Beat of a Different Drum

Brands across the globe are increasingly recognizing the difficulty of capturing consumers’ attention with traditional branded content. Today’s consumer expects richer experiences that are original, engage multiple senses, and that are actually worth their time. Brands like Toyota are well [...]

April 10, 2015 Brand Marketing & Music, Featured
weekly-dispatch-6th

Weekly Dispatch April 6th, 2015

Weekly Dispatch – April 6th, 2015 This is a weekly digest of the top news at the intersection of the music industry, brand marketing and commerce compiled by Carlos Diaz & Music Audience Exchange.   FEATURED Authenticity is Key in [...]

April 6, 2015 Weekly Dispatch
authenticity

Authenticity is Key in Brand-Artist Partnerships

The foundation of any successful brand-artist partnership is authenticity. Without it, messages come across as phony and fall flat, and the critical millennial consumer tunes out (or worse). Artists have historically viewed brand partnerships with a skeptical eye, but as [...]

April 5, 2015 Brand Marketing & Music, Featured, Music Industry
the-cookers

Sonic Gems: The Cookers – Time and Again

Like something out of a classic mid-1960s session for Blue Note Records, The Cookers are hard bop masters for the 21st century. Sporting a two-trumpet, two-sax frontline, the all-veteran septet features Billy Harper and Donald Harrison on saxes and Eddie [...]

April 2, 2015 Music Reviews
weekly-dispatch-30th

Weekly Dispatch March 30, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing and commerce compiled by Carlos Diaz & Music Audience Exchange. See more or subscribe at musicmarketingmoney.com.   FEATURED The Exchange” Interview Series [...]

March 30, 2015 Weekly Dispatch
killers

Sonic Gems: The Killers – Sam’s Town

Not too long ago in this column I talked about second albums by emerging bands and how those second albums often determine if a band’s first album is a mere fluke or if the band is going to be around [...]

March 27, 2015 Music Reviews
outer-vibe

“The Exchange” Interview Series by Music Audience Exchange Now on Soundcloud

As part of an ongoing effort to keep a finger on the pulse of artists and artist-brand partnerships, Music Audience Exchange has launched “The Exchange” series of artist interviews. Tune in regularly to The Exchange collection on SoundCloud to hear [...]

March 25, 2015 Artist Interview, Featured, For Artists
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The Exchange: Track 3 – Katie Armiger

Houston-raised, Nashville-based country artist Katie Armiger talks with The Exchange about playing the Grand Ole Opry, the challenges of being a female artist in Nashville and her love for brands like Lush. [...]

March 23, 2015 Artist Interview

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