Music Marketing Money
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Weekly Dispatch | July 27, 2015

4 New Rules for Multicultural Marketing: CMO & EVP Brands at Moët Hennessy USA Jon Potter says that in order to effectively market to Latino consumers, "brands need to develop strategies that integrate them into part of brand." [...]

July 27, 2015 Weekly Dispatch
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Weekly Dispatch | July 20, 2015

WEEKLY DISPATCH, July 20, 2015: This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY Does The Reddit Revolt Foretell [...]

July 20, 2015 Weekly Dispatch
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Does The Reddit Revolt Foretell A Similar Uprising For The Music Business?

What if musicians – tired of having their music used to grow subscriber numbers for streaming services – pulled their music from these services? The Reddit revolt may be a harbinger of things to come for the music business. I’ve [...]

July 20, 2015 Featured, Music Industry
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Weekly Dispatch | July 13, 2015

Facebook has its sights set on YouTube once again as it seeks to grab a slice of the music video business, The New York Times reports, citing people familiar with the talks. The social media giant has reportedly been in [...]

July 13, 2015 Weekly Dispatch
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Weekly Dispatch | July 6, 2015

New Balance vs. Nike + Facebook, Apple Music, and more! [...]

July 6, 2015 Weekly Dispatch
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Weekly Dispatch | June 29, 2015

FEATURE STORY - Can Taylor Swift Disinfect The Music Business? With her recent post, Taylor Swift changed Apple‘s policy of not paying artists during a customer’s three-month trial period. However, Ms. Swift’s post may do much more than that. [...]

June 29, 2015 Weekly Dispatch
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Can Taylor Swift Disinfect The Music Business?

With her recent post, Taylor Swift changed Apple‘s policy of not paying artists during a customer’s three-month trial period. However, Ms. Swift’s post may do much more than that. By shining the brightest ray of sunlight yet upon the infected [...]

June 26, 2015 Featured, Music Industry
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Weekly Dispatch | June 22, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY The Real Message in Taylor Swift’s Open Letter to Apple [...]

June 22, 2015 Weekly Dispatch
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The Real Message in Taylor Swift’s Open Letter to Apple Music: “Be More Like Me”

Taylor Swift is a class act. This is most recently evidenced via her very carefully-worded open letter to Apple regarding “holding back” her newest album from Apple’s imminent music streaming service. Ms. Swift finds Apple’s decision to not pay [...]

June 21, 2015 Featured, Music Industry, Music Technology
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Weekly Dispatch | June 15, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY All Things Apple Music: Top 10 Stories Without question, the [...]

June 15, 2015 Weekly Dispatch

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