Music Marketing Money
standards-lloyd-cole

Sonic Gems: LloydCole: Standards

Why I put it on: Singer/songwriter Cole always has something to say when I’m in the mood to actually think about the lyrics. In the almost 30 years since Lloyd Cole and The Commotions made their final, brilliant record (“Mainstream”), [...]

January 28, 2015 Music Reviews
fans

Why Brand and Music Collaborations Need to Work for the Fans, Not the Brands

When it comes to the discussion of partnerships between artists and brands, the conversation tends to focus on the quantifiable end result. How much money did the brand invest in the artist? Did the artist see a residual increase in [...]

January 27, 2015 Featured, For Artists
weekly-dispatch-26th

Weekly Dispatch January 26, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing and commerce courtesy of Carlos Diaz & Music Audience Exchange. See more or subscribe at musicmarketingmoney.com.   Featured Creating an Experience before [...]

January 26, 2015 Weekly Dispatch
don-cherry-review

Sonic Gems: Don Cherry – Where is Brooklyn?

Why I put it on: When familiar melodies need cleansing from my brain, I gravitate toward the near-chaos liberation that only free jazz can deliver… Trumpeter/cornetist Don Cherry’s reputation as an avant garde pioneer (via his tenure with Ornette Coleman) [...]

January 21, 2015 Music Reviews
creating-an-experience

Creating an Experience Before a Website

As a new artist, it’s very easy to buy into the mindset that there’s a list of things you must do to compete in today’s music industry. This makes sense. Artists are, in fact, not solely artists as much as [...]

January 20, 2015 Featured, For Artists
weekly-dispatch-19th

Weekly Dispatch January 19, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing and commerce courtesy of Carlos Diaz & Music Audience Exchange. See more or subscribe at musicmarketingmoney.com.   Featured Artists & Brands Make [...]

January 19, 2015 Weekly Dispatch
artists-brands-make-teachers

Artists and Brands Make Their Fans/Customers Teachers

The impulse to teach is a powerful one. For me, it provides me with my Joseph Cambell “bliss.” It’s not just me, of course, who has this compulsion to share what I know. My kids (ages 8 and 10) recently [...]

January 18, 2015 Featured, Music Industry
playing-the-orchestra

Sonic Gems: Ryuichi Sakamoto – Playing the Orchestra

Admittedly, half of my fascination with “Playing the Orchestra” came from the original, totally far-out packaging (complete with rice shaker mysteriously sealed into the lid) of the initial 1989 limited-edition release (see first photo below). However, having fallen in love [...]

January 13, 2015 Music Reviews
weekly-dispatch-12th

Weekly Dispatch January 12, 2015

Weekly Dispatch – January 12th, 2015 This is a weekly digest of the top news at the intersection of the music industry, brand marketing and commerce courtesy of Carlos Diaz & Music Audience Exchange. See more or subscribe at musicmarketingmoney.com. [...]

January 12, 2015 Weekly Dispatch
joint-venture-music

Joint Venture to Generate Brand Opportunities for Artists

Universal Music Group (UMG) and Havas just announced a joint venture they are calling the “Global Music Data Alliance”. This initiative is intended to “utilize data to better understand the correlation among artists, music fans, and brands,” with the intention [...]

January 7, 2015 Brand Marketing & Music, Music Industry, Music Technology

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