Music Marketing Money
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Weekly Dispatch | May 18, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY For Artists:  3 Questions to Ask Yourself When a Brand Wants [...]

May 18, 2015 Featured, Weekly Dispatch
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For Artists: 3 Questions to Ask Yourself When a Brand Wants to Work With You

As an artist, you may at some point be approached by a brand that wants to partner with you – and not in the traditional “I’ll give you money to sing in front of a banner with my logo on [...]

May 18, 2015 Brand Marketing & Music, For Artists
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Weekly Dispatch | May 11, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY Meet 4 “Red Hot and Rising” Artists  In our latest [...]

May 13, 2015 Weekly Dispatch
4 South Carolina Artists

INTERVIEW: Meet 4 “Red Hot and Rising” Artists

In our latest sessions from “The Exchange” artist interview series, we sat down with 4 artists from South Carolina who are turning up the heat in their home state: Elise Testone, Atlas Road Crew, The Movement, and Ricky Young are [...]

May 10, 2015 Artist Interview, Featured, For Artists
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Weekly Dispatch | May 4, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY: Social Conversion: The “Warm and Fuzzy” of Ad-Tech We all [...]

May 5, 2015 Brand Marketing & Music, For Artists, Millennials, Music Industry, Music Technology, Weekly Dispatch
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Social Conversion: The “Warm and Fuzzy” of Ad-Tech

We all know marketing clients demand performance metrics: CTRs, time on site, impressions, etc. But have you ever watched your client’s face light up when you show him or her some warm and fuzzy social media engagement? Performance stats might [...]

May 3, 2015 Brand Marketing & Music, Featured, Social Media
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Weekly Dispatch | April 27, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY: Tidal: Free Market Forces Bring Tough Times If for some [...]

April 27, 2015 Weekly Dispatch
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Tidal: Free Market Forces Bring Tough Times

Regarding Tidal’s business model, what troubles me is the lack of regard the service has shown for the free market. Don’t get me wrong, the music industry is a case study in government interventions: for example, music licenses are not [...]

April 26, 2015 Featured, Music Industry, Music Technology
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Weekly Dispatch | April 20, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing and commerce compiled by Carlos Diaz & Music Audience Exchange. See more or subscribe at musicmarketingmoney.com.   FEATURED Music, Music (and Apple) [...]

April 20, 2015 Weekly Dispatch
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Music, Music (and Apple) Everywhere

Ever since the launch of iTunes back in 2001, Apple has been a changer of the norm. Go forward a few years to 2007 and the release of the first iPhone, and suddenly we couldn’t breathe without Cupertino. As a [...]

April 16, 2015 Featured, Millennials, Music Technology

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