Music Marketing Money
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Weekly Dispatch | June 29, 2015

FEATURE STORY - Can Taylor Swift Disinfect The Music Business? With her recent post, Taylor Swift changed Apple‘s policy of not paying artists during a customer’s three-month trial period. However, Ms. Swift’s post may do much more than that. [...]

June 29, 2015 Weekly Dispatch
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Can Taylor Swift Disinfect The Music Business?

With her recent post, Taylor Swift changed Apple‘s policy of not paying artists during a customer’s three-month trial period. However, Ms. Swift’s post may do much more than that. By shining the brightest ray of sunlight yet upon the infected [...]

June 26, 2015 Featured, Music Industry
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Weekly Dispatch | June 22, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY The Real Message in Taylor Swift’s Open Letter to Apple [...]

June 22, 2015 Weekly Dispatch
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The Real Message in Taylor Swift’s Open Letter to Apple Music: “Be More Like Me”

Taylor Swift is a class act. This is most recently evidenced via her very carefully-worded open letter to Apple regarding “holding back” her newest album from Apple’s imminent music streaming service. Ms. Swift finds Apple’s decision to not pay [...]

June 21, 2015 Featured, Music Industry, Music Technology
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Weekly Dispatch | June 15, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY All Things Apple Music: Top 10 Stories Without question, the [...]

June 15, 2015 Weekly Dispatch
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All Things Apple Music: Top 10 Stories

Without question, the biggest news in music last week was the announcement of Apple Music, the latest in a string of streaming platforms vying for the top spot in music lovers’ hearts (and wallets). With the slew of news stories and [...]

June 15, 2015 Featured, Music Industry
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Weekly Dispatch | June 8, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY Tech + Human: How We Match Brands With Music Artists [...]

June 8, 2015 Music Technology
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Tech + Human: How We Match Brands With Music Artists

As Artist Relations Manager at Music Audience Exchange (MAX), my job involves the process of selecting artists for brand/artist partnerships – which includes everything from analyzing the brand’s needs, to interviewing artists, to executing artist contracts, to just generally being [...]

June 8, 2015 Brand Marketing & Music, Featured, Social Media
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Weekly Dispatch | June 1, 2015

This is a weekly digest of the top news at the intersection of the music industry, brand marketing, and commerce compiled by Carlos Diaz & Music Audience Exchange. FEATURE STORY Information Symmetry: Uber, Airbnb, and the Music Industry There’s a [...]

June 1, 2015 Weekly Dispatch
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Information Symmetry: Uber, Airbnb, and the Music Industry

There’s a passage from a March 15 TechCrunch post that recently went viral. You may have seen it –it reads: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, [...]

June 1, 2015 Music Technology

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